Meet the illumiNITE Team!

About illumiNITE

When it comes to safety and style, illumiNITE keeps you covered. With reflective activewear for the whole family, our collection keeps you looking great while providing impressive visibility in dim conditions.


What Makes Us Unique

Instead of relying on patches or strips of reflective material that only highlight a small area of your clothing at night, illumiNITE uses an all-in-one ink that lets us create reflective material for easy incorporation into sportswear and accessories. This provides extensive coverage and improves safety whether you're running, walking or cycling at night.


Meet the Team

Family owned BackAtcha Apparel is the exclusive manufacturer of illumiNITE in North America.  Our small dedicated team in Fall River, MA is passionate about creating stylish, effective reflective clothing that keeps people and pets safe while they're enjoying the outdoors.


Sue Teixeira - President of BackAtcha Apparel

With over 25 years in the apparel, logistics and technology industries along with a love of running and skiing, Sue brings her personal and professional expertise to every item illumiNITE produces. She even involves her two dogs, Jack and Sophie, in the product testing, so you know that illumiNITE pet gear has the seal of approval from two active pups.


Frank Teixeira - Treasurer of BackAtcha Apparel

From his start working in his father's apparel factory during summer breaks to his work with cutting-edge reflective sportswear, Frank has over 50 years of experience in the textile industry. He's dedicated to making the best reflective clothing available and keeping high-quality textile manufacturing here in the United States instead of cutting corners with lower-quality producers from overseas.


Meg DeCubellis - Vice President of Creative Design

Meg makes sure illumiNITE clothing is functional, fun and creative. She holds a faculty position in the Apparel Design Department at the Rhode Island School of Design (RISD) where she loves showcasing the intersection of design and business in the apparel industry.


Jennifer Rubens - Vice President of Possibilities and Board Member

Never well-suited to corporate life, Jennifer uses her 30 years of apparel design, production and sourcing experience to provide consulting and training for apparel companies. Her extensive back-end business skills help keep everything at illumiNITE on track, and her passion for biking, hiking and camping gives her a firsthand view of what outdoor enthusiasts want and need from their activewear and reflective gear.


Gwen Gavin - Pattern and Design Consultant

Gwen's degree in the highly specialized field of textile crafts makes her the perfect person to manage our production floor and head our pattern-making team. Her artistic vision helps inform the look and feel of illumiNITE clothing and accessories, ensuring everything we produce is the right balance of safe, fun and fashionable.

Helen Paul - Customer Service Specialist

Helen is the one who holds our team together, managing the front office and delivering exceptional customer service to everyone who contacts illumiNITE.